SS25 Men’s Active
The Men’s Active campaign combined model and ambassador talent with a unique, movement-driven photography approach to highlight performance and versatility. Creative direction focused on capturing motion through a mix of controlled and action-forward visual styles, creating energy and momentum across the campaign. I supported creative direction in preparation and on set, helping shape how each visual approach contributed to a cohesive, performance-focused narrative.
Creative Direction: Tess Scalzo & Sara Vetrovec
Photo: Embry Rucker