FH25 Collegiate
The campaign introduced the collegiate collection through a league-wide approach. Creative direction leaned into a vintage college aesthetic using custom collegiate flags and styled prop elements, balanced with clean, structured grids to keep the product front and center. This approach allowed the collection to feel both nostalgic and modern while building broad awareness across national channels.
Creative Direction: Tess Scalzo & Sara Vetrovec
Photo: Yudoka Darwan
