SS26 Women’s Active
SS26 Women’s Active marked my first solo campaign, which I led from concept through execution. The creative direction centered on the idea of a clean start to the new year, pairing comfort with an active and forward looking lifestyle. Visually, this translated into clean, minimal photography with intentional shadow play and curated props to suggest movement and sport, while also supporting more transitional everyday pieces. Using two models added depth and rhythm to the storytelling, allowing us to show versatility across both active and lifestyle moments. The final imagery felt fresh, functional, and optimistic for the start of the year.
Creative Direction: Tess Scalzo
Photo: Lindsey Childs
