FH25 Men’s Pant Shop
The Fall Men’s Pant Shop campaign focused on educating customers on the features and benefits of TravisMathew’s pants across the full assortment. Creative direction emphasized differentiating each style through natural, lifestyle-driven scenes that highlighted unique details in context, making it easy to connect features with real wearing occasions. Using both model and ambassador talent, including Jimmy Garrapolo, the campaign blended polished product storytelling with authentic movement to showcase versatility across the collection.
Creative Direction: Tess Scalzo & Sara Vetrovec
Photographer: Dom Cooley, Adrian Doza, Yudoka Darwan
