The Perfect Short
The Beck short has been a staple for TravisMathew since the beginning but now having a campaign surrounding the product ‘The Perfect Short’ it has been even more popular with the marketing support. The goal of this campaign is to showcase that this is the perfect short for anytime and anywhere. Key design elements I focused on was showcasing the variety of color ways available as well as the different occasions it can be worn in. Across all print, digital and social assets, this campaign has continued to preform with outstanding results based off of design.
ART DIRECTION
PHOTO EDITING
WEB/AD DESIGN
