Avenged Sevenfold
The Avenged Sevenfold collaboration was designed to connect with the band’s fanbase by blending TravisMathew’s golf heritage with the band’s hardcore rock identity and shared roots in Huntington Beach. Creative direction focused on meeting at the crossroads of these worlds, pairing golf-driven product storytelling with a darker, edgier photography style through posing, lighting, and post-production. The result was a visual narrative that balanced performance and attitude, introducing a custom capsule of polos and golf accessories in a way that felt authentic to both brands.
Creative Direction: Tess Scalzo & Sara Vetrovec
Photo: Atiba
